Wisdom Homes

Lead website with house builder UX. UI. Wordpress Dev 2019



Working with Wisdom Homes for their new website in 2017, we were asked to achieve one simple goal; to increase conversion. Armed with a beautiful rebrand; new logo, colours and font, we set to work to provide a clear user journey, and super modern design.

After 6 months of design, development and testing, we pushed the massive build live and held our breath. Initially the traffic fell (as it always does as Google re-indexes) , but soon enough, with the cleverly designed content pages, and new layouts, Google started to reward us with traffic, and conversions. The leads grew to point of nearly doubling on the initial site. We had done our work, for now.

Since that early success, we were asked by Wisdom to complete anther three website projects for various subbrands, plus maintain and continuously improve their new main site. Charged with daily development projects we completed 3rd-party intergrations, user journey refinements and more.

The site is large, comprising of over 40 differnt templates, and generating thousands of UVMs each month. The design above is the latest iteration of the homepage launched in 2019. It is designed to capture and direct one of their four different user types, while allowing for campaign marketing.

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Yarn Group PTY LTD ABN 356 896 265 LEVEL 2, 11 York St, Sydney 2000

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