TOW

Make a Towing Co look like a Silicon Valley startup, they said.

Brand

And so we did! Tow trucking companies aren't exactly known for trust, so not only did we want to create a brand that was memorable, but one that emitted confidence and friendliness. The logotype was to be without a logo mark. Why add a symbol when the letter forms can be just that. We looked to the internal structure of the letters T.O.W to resemble both mechanical and digital smarts. We then decided on a vibrant orange that is highly visible. To the right you can see the basic process, but be assured, we nearly broke down a few times getting here.

  • Tow
  • Tow
  • Tow
  • Tow
Tow
Tow

Digital

>One of the special parts of working with this client was their understanding of the need for unique digital brand elements, to provide a completely unified online feel across all media.

The real push began when we were designing the user experience for their website and internal booking Application Programming Interface (API). Using touch and mobile at the core of the UX process, we then elaborated the design for parallax desktop and tablet sites.

  • Tow
  • Tow
  • Tow
  • Tow
Tow
Tow

We worked with Tow.com.au to create a visually superior user experience for tow booking.

Brand

And so we did! We looked to the internal structure of the letters T.O.W to resemble both mechanical and digital smarts. We then decided on a vibrant orange that is highly visible. To the right you can see the basic process, but be assured, we nearly broke down a few times getting here.

  • Tow
  • Tow
  • Tow
  • Tow

Digital

The real push began when we were designing the user experience for their website and internal booking Application Programming Interface (API). Using touch and mobile at the core of the UX process, we then elaborated the design for parallax desktop and tablet sites.

Tow
Tow

From specially created jquery to customised flat designed icons, there was nothing not worth the extra time as part of the wider brand extension.


Brand Extension

There was nothing not worth the extra time as part of the wider brand extension.

The fencing scrim above is an example of a highly visible trustworthy brand that is easily applicable to a broad range of media. From specially created jquery to customised flat designed icons, and truck decals, there was nothing we were not involved in. Queensland - you will be seeing these guys soon!

We don’t bite!

Always a happy bunch here, we love talking ideas!
We would be honoured to chat about your next project.

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03 3268 0792

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hello@yarn.net.au

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