It needed to be strong and completely off track to anything that had ever been thrown at the Australian market before. The main differentiator with other ice-cream shops is that Nitrogenie make ice-cream with fresh and natural, real food recipes which are frozen with liquid nitrogen. Once the type face and logo were finalised we had to create sub-types for all their product groupings.
Extension - Sub brand products
The in-store experience was something we helped create. Bright neon colours enhanced by LED and fluro lighting, and of course, the ever present nitro steam. Every consumer touchpoint has been branded and holistically provide a magical experience.
Stores included so far:
Indooroopilly Centre (Brisbane QLD)
South Bank (Brisbane QLD)
Hastings St (Noosa Heads QLD)
Central Embassy (Bangkok Thailand)
Cone Sleeve Pattern
Roll out of production
More little reads.