Media platform website for G1X

Fast design for fast horses

In the race between desktop and mobile, the little device is the clear front runner. Hence, content delivery channels need to be designed with mobile first principles for a better on-the-go experience, which is exactly what we did here.

In the lead up to the greatest season of Melbourne's racing calendar, we were approached by the team of G1X to assist with the UX and design of their new media platform website.

With touch based devices in mind, we created a system for media rich content and advertising to live side-by-side in a flexible bootstrap framework. The design's clear grid structure enabled us to hand over designs for clear and time efficient development.

In record time, we smashed out multiple device designs. The page structure and styling helps to inform future website design as the universe of racing and G1X expands. launched just in time for race day.

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